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Collaboration and productivity trends to adopt in 2024

Kehinde Ogundare, Country Manager, Zoho Nigeria, has highlighted a few collaboration and productivity trends that business owners can adopt to help grow their businesses in 2024.

Given the significant challenges both the Nigerian and global economies face, businesses have had to work harder than ever to survive, ensure business continuity, and stay competitive over the past few years. One of the key aspects that businesses had to focus on in this regard was improving employee collaboration and productivity trends to manage staff experiences in the workplace amid all the challenges across the tech landscape.

While some of the pressures may ease in 2024 with more awareness of technology, it’s unlikely that it will all be plain sailing for businesses. Naira to Dollar fluctuation remains an issue, and many of the geopolitical issues that characterized 2023 may also spill over into 2024. Apart from this, the world of work is rapidly evolving, as remote and hybrid models are as common as on-site models today. Keeping employees connected and engaged amid this sea of changes needs to be an employer priority. One way businesses can sustain collaboration, productivity trends, and engagement levels among employees is through the use of effective workplace technology.

Automation is everywhere (including in employee expenses)

Over the years, we’ve seen the automation of many business processes. Those advances will continue at an even faster pace in 2024 and beyond. One area that’s particularly ripe for innovation around automation is employee expense reporting. For employees, remembering to log expenses and keep all of their receipts can be a painful experience. For the people charged with reconciling those expenses at the end of every month, doing so can likewise be incredibly time-consuming.

Automating expense reporting can help organizations manage employee travel, make payments faster, and provide comprehensive analytics for expense reports related to travel, spending, and reimbursements.

The rise of productivity tools and collaboration platforms

Tied to automation is the rise of productivity tools, which one can think of broadly as pieces of software that simplify tasks, streamline workflows, make team collaboration smoother, ease communication, and improve access to work info. In other words, they help employees do more in less time.

Most businesses today use productivity tools of some kind. Organizations looking to add to their arsenals of business tools should look for software which—aside from providing a unified platform that supports both synchronous and asynchronous communication—also integrates contextually with business applications like CRMs so that workers can initiate ad-hoc conversations easily right in the business apps’ interfaces.

Ticketing applications enhance customer satisfaction

Today’s customers expect to be able to contact an organization on the channel of their choosing, and to get an immediate response when they do so. That’s not always easy for organizations to accomplish when they have to respond manually to inquiries through each of those channels. In fact, doing things that way makes it difficult to ensure that every ticket is answered accurately with the right context and on time.

Ticketing applications can save a lot of time on that front by automating the process of assigning customer inquiries to the right agent. They can also make replying to tickets intuitive, provide accurate sentiment analysis, and ensure that issues can be seamlessly resolved across departments, among other things.

Streamlining Technologies: Adapting to Productivity Trends in Tool Selection

As exciting as these technological advancements are, it’s possible to get overwhelmed by the sheer number of collaboration and productivity tools available. As a result, some tools that seemed essential at one stage can end up not being useful.

Organizations should, therefore, spend at least some time in 2024 auditing the tools they use. They should axe any that aren’t in use, and thereby save the company money and further streamline productivity trends and collaboration. Additionally, they should see if they can replace any of the tools they’re using with something in a productivity suite that they’ve adopted.

Even as businesses are well into the year, it’s never too late to capitalize on productivity tools and collaboration platforms. While organizations can’t fully control external forces shaping their operations, by embracing the right digital toolset and technology, they can enhance their competitive edge and navigate through changes effectively.

Kehinde Ogundare, Country Manager, Zoho Nigeria


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