Darling is a popular hair extension brand. You may know them better from their popular darling yaki extension which most of us used back in the days. I remember Deola being so excited at the event because she remembered the days we felt like the coolest kids wearing that hair extension. Well, the brand has embraced new trends in the hair industry. Hence, the relaunch.
The event which held at Intercontinental Hotel, Victoria Island, Lagos, Nigeria, kicked off with a press conference. This was to let the press in on key information about the brand. The brand executives explained the vision for Darling in the Nigerian market. The plan is to constantly provide women across all demographics with fashionable, on-trend and affordable hair extensions. These includes braids, weaves and crochet hair extensions, from durable human hair to synthentic hair.
The re-launch party kicked off after the press conference with guests in their best shade of purple. The host, Anita Hughes, popularly known as Omalicha did a great job holding the event together as you will get to see here. If you watch the video, you will also get to see the new TV ad for Darling which represents the new campaign by the brand, #FIndYourBeautiful.
The campaign is one that has featured a number of celebrities and influencers even before the launch. During the press conference, the Marketing Manager (Nigeria), Ayodele Otujinrin said is all about empowering the African woman to find what makes her feel her most beautiful, most confident, most herself; to match her aspiration as she transitions in her role, her change in mood, or even change of preference.
We had a “Hair-off” between two Darling hairstylists, one of whom I remember to be Zubby. Now, if you watch the video, you will see all the styles that they created and maybe be able to try that out as well.
Asides from this, there was a buffet of good food, cocktails and some energetic performances. Simi was the star of the night and performed some of her popular songs which we love.
As is expected with events of this magnitude, we spotted some of the brand’s influencers and celebrities- Cee-c, Mimi Onalaja, Ini dinma-Okojie, Abimbola Craig, Idia Aisien, Juliana Olayode, Mildred Ehiguese (Miss Nigeria 2017), Makida Moka, Tosin Ajibade and more. You didn’t think we forgot to source for their images right?
Here are all the amazing photos from the purple carpet at the relaunch of Darling Nigeria:
If you will love to watch the footage which we recommend that you do, click the video button below;