AFCON Sponsorship: TECNO, a global leader in technology, made a resounding announcement of its sponsorship for the upcoming African Cup of Nations (AFCON) during a grandiose media event held at Twinwaters Lagos in Lekki on Tuesday, December 5, 2023. This event, which transcended the norms of typical corporate gatherings, drew attention from key media figures, esteemed partners, stakeholders, Super Eagles legend Victor Ikpeba, and influential personalities from the Nigerian Football community.
TECNO’s Historic Step in Singapore:
TECNO’s General Manager, Mr Jack Guo, emphasized the historic significance of this collaboration during the official announcement in Singapore. Guo stated, “This partnership with CAF for AFCON is a historic step for TECNO, demonstrating our deep-rooted commitment to Africa. We are excited to be part of one of the continent’s most prestigious sporting events, showcasing African football’s appeal and bringing together a global audience. This partnership is a stride towards creating memorable experiences for football enthusiasts and TECNO fans worldwide.”
Celebration of AFCON Sponsorship: CAF President and TECNO:
CAF President Dr Patrice Motsepe echoed this excitement during the official announcement, describing the collaboration as a significant milestone. He noted, “The collaboration between CAF and TECNO Mobile is a significant milestone, bringing together Asia and Africa—continents with the largest and youngest populations. This partnership is part of ongoing discussions with several global companies eager to support CAF’s exciting competitions, including the popular AFCON.”
TECNO’s Strategic AFCON Sponsorship Unveiled in Lagos:
The focus in Lagos centered on TECNO’s strategic decision on AFCON sponsorship, shedding light on the company’s overarching goals. Thompson Ani, TECNO Nigeria BTL Manager, emphasized the importance of this partnership: “Our involvement with CAF for AFCON epitomizes TECNO’s ‘Stop At Nothing’ philosophy, aiming to uplift African football, particularly in Nigeria, and foster a connection with the continent’s passions and aspirations.”
Insights from Victor Ikpeba on the Intersection of Technology and Football with the AFCON Sponsorship
Victor Ikpeba, a former Super Eagles player present at the Lagos event, shared insightful perspectives on the intersection of technology and football. Ikpeba stated, “Technology plays a pivotal role in modern football. Innovations from brands like TECNO are vital for the game’s evolution, especially in improving fan engagement. TECNO’s commitment to innovation can significantly influence the growth of football in Nigeria and across Africa.”
TECNO’s Vision for the Future:
The announcement of TECNO’s partnership with CAF for AFCON marks a significant commitment to sports, entertainment, and fostering national and continental connections. This partnership envisions a future where technology enhances lives in simple, meaningful ways, particularly through the lens of sports and community engagement.
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