To Top

YouTube Music and Premium Surge Past 100 Million Subscribers, Empowering Diverse Music Genres, including Afrobeats

YouTube is thrilled to announce a significant milestone for YouTube Music and Premium: surpassing 100 million subscribers worldwide!

YouTube has hit a melodious milestone, and it’s music to our ears! YouTube Music and Premium have officially welcomed over 100 million subscribers worldwide, trials included. This achievement not only showcases the platform’s universal appeal but also highlights its commitment to delivering a diverse and vibrant entertainment experience for users worldwide, with a special shout-out to our Nigerian audience.

A Vision Unveiled in 2015

In the words of Adam Smith, Vice President of Product Management at YouTube, the journey began in 2015 with a belief in creating a YouTube experience that would benefit users, creators, and artists alike. The introduction of YouTube Music was a game-changer, offering music lovers and YouTube enthusiasts more choices in how they engage with content. From uninterrupted playback to background play, downloads, and an extensive music service with the world’s largest catalogue, YouTube Music and Premium set out to redefine the digital streaming landscape.

Pivots, Expansions, and Global Reach

Over the years, the platform evolved, pivoted, rebranded, and expanded its offerings, making YouTube Music and Premium available in over 100 countries and regions. The focus remained on delivering a best-in-class experience to the global YouTube community, ensuring a seamless and enjoyable digital journey for users across the globe.

Enhancing the Premium Experience

In the past year alone, YouTube has elevated the Premium playback experience. Users can now seamlessly continue watching YouTube across various devices, from smart TVs to tablets, with an enhanced 1080p HD version. The platform experimented with generative AI features, providing Premium users with cutting-edge experiences. For music enthusiasts, the introduction of the Samples tab and a customized radio-building experience has made discovering new music lightning-fast and personalized. Let’s not forget the addition of podcasts to YouTube Music, enriching the content landscape.

Local Impact in Nigeria

Addy Awofisayo, Head of Music for Africa at YouTube, sheds light on the platform’s impact in Nigeria. “YouTube Music and Premium’s success resonates deeply in Nigeria, offering a global stage for music and content creators. Our platform has not only granted unparalleled access to a world of music but has also played a pivotal role in the growth of the Nigerian music industry. This milestone celebrates not just global achievements but the individual stories of creators and artists in Nigeria contributing to our rich and diverse community.”

A Thank You to 100 Million Subscribers

From humble beginnings to a global community of 100 million across 100 countries, YouTube expresses gratitude to its subscribers for their unwavering support. This achievement is not just a number; it’s a celebration of the shared journey, diverse stories, and incredible content from creators and artists worldwide.

YouTube Music and Premium have struck a harmonious chord with users, transcending boundaries and delivering an unmatched digital experience. As they celebrate this milestone, we look forward to continued innovation and a future filled with even more engaging content for an ever-growing community.

For more information, visit Google Africa Blog: You can also follow Google’s Africa team on Twitter:

You may also like:

YouTube Music and Premium Launch in Nigeria

Leave a Reply

Your email address will not be published.

More in Industry Insights & Events