International Women’s Day- The Love Lady

To celebrate the season of love, SoTectonic, in collaboration with Patrick’s Beauty Zone and Makeup by Ashabee, ran a love campaign themed, The Love Lady. The aim of the campaign was to encourage women to cultivate the habit of self love. That is, loving yourself enough to understand your worth; loving yourself enough to take care of you- emotionally and physically. We also wanted to encourage women to speak positive words to other women, words that encourage and uplift.

We had quite a number of entries, after which Ajoke emerged as The Love Lady (the second as we had the first edition last year).

Ajoke got a facebeat by Makeup by Ashabee and her hair was fixed and styled by Patrick’s Beauty Zone. Here is her entry:

Other entries we got that made the mark were:

What better day to publish this than today as we celebrate International Women’s Day. We are called to be bold for change and one of those bold steps every woman needs to take is to build up their self esteem. Happy International Women’s Day!