To Top

Afrobeats Celebration: Unveiling Spotify’s Journey, Nigerian Artists, Culture, and More!

Afrobeats Celebration: Spotify’s electrifying impact on the Nigerian music scene highlights the contributions and milestones associated with the Afrobeats genre. The successful launch of the Afrobeats: Journey of a billion streams site that celebrates the milestone of the genre culminated in events that captivated not just the music aficionados but anyone who had the privilege to be part of the Afrobeats journey. On Thursday 12 and Friday 13, October, Spotify brought together celebrities, podcasters, influencers, music executives, media personalities, and music fans at two experiential events dubbed #SpotifyPodcastsLagos and #SpotifyAfrobeats. The events held at La Madison Place in Lekki, Lagos, showcased and celebrated the rich culture of Afrobeats and the remarkable achievements of the genre through the years.

Spotify has played a pivotal role in revolutionizing the Nigerian music scene, shining a spotlight on the remarkable achievements and contributions of the Afrobeats genre.

Celebrating Afrobeats: Journey of a Billion Streams

Spotify recently marked a significant milestone with the launch of “Afrobeats: Journey of a Billion Streams” – a dedicated platform that not only commemorates the genre but also engages music enthusiasts and anyone privileged to be part of the Afrobeats journey.

Two Unforgettable Days of Celebration

On October 12 and 13, Spotify brought together a diverse array of individuals, including celebrities, podcasters, influencers, music executives, media personalities, and music fans. This gathering took place at La Madison Place in Lekki, Lagos, showcasing the rich culture of Afrobeats and its remarkable evolution over the years.

Spotify’s Commitment to Afrobeats

During the Afrobeats Celebration, Jocelyne Muhutu-Remy, Spotify’s Managing Director, Sub-Saharan Africa, expressed their dedication to connecting people with the music they love. She emphasized Spotify’s commitment to celebrating Afrobeats’ milestones and nurturing the music ecosystem in Nigeria and across Africa.

Day 1: Podcast Masterclass and Engaging Conversations

The two-day celebration commenced with a podcast masterclass led by Ncebakazi Manzi, Spotify’s Podcast Manager for Sub-Saharan Africa. The session empowered podcast enthusiasts by exploring storytelling techniques and Spotify’s support for podcast creators.

Following the masterclass, a fireside chat, facilitated by Gwenevier Ehimen Lem from the Association of African Podcasters and Voiceover Artists (APVA), featured industry experts like Tony Doe, Ayomide Tayo, Dami Aros, and Fay Fay. The event also featured captivating live podcast recordings with renowned Nigerian content creators.

Day 2: Electrifying Performances and Nightly Festivities

The second day of celebration began with an electric atmosphere, featuring performances from emerging and established Nigerian artists. The dance floor pulsed with energy, and DJ Tohbad set the stage with chart-topping Nigerian tracks.

The evening’s performances included talented artists like Bloody Civilian, FAVE, Shallipopi, Sarz, and Ruger, who left the audience craving more with their captivating sets.


Immersive Experience and Visual Delights

The venue was bathed in warm, gentle lighting that perfectly complemented Spotify’s brand image. Visual projections on the stage provided a mesmerizing showcase of Afrobeats genre details. Experiential booths recreated the Afrobeats microsite, offering attendees an immersive journey through the genre’s history.

More Than Music: A Celebration of Culture and Unity

Spotify’s Afrobeats Celebration transcended the realm of music; it was a jubilation of culture, diversity, and the unifying power of music. With an astounding 15 billion streams and counting, Spotify continues to shape the future of the music industry, and the journey is just beginning.

Click for more from Spotify!

Leave a Reply

Your email address will not be published.

More in Industry Insights & Events