To Top

What To Expect From Mercedes-Benz World PR Beauty Business Week

It’s a few days to the first edition of the Beauty Business Week- an initiative by World PR media, in partnership with Mercedes-Benz. Last week, we attended the Press conference at Mercedes-Benz Center on Lekki Express Way which will be the venue for the 3day event this week and we got first-hand information on what participants and visitors should be looking forward to.

Master Classes

The organisers have put together different master classes throughout the 3days. These masterclasses are all encompassing of issues in the beauty industry from cosmetics to skincare, discussing the business side of it as well as the application of some of these products which should interest business owners in this field as well as the consumers who need to be made aware of what they purchase and use for their skin. There are renowned experts like Dr. Vivian Oputa, Tara Fela Durotoye, Lola Maja and much more. There are other industries that affect the beauty industry such as fitness, technology, fashion and entertainment, all of which will be discussed in different panels with the likes of Maje Ayida and Deola Adebiyi. For those who plan to have their line of beauty products and are thinking fo strategy, the organisers have Bukky Karibi- Whyte to speak on that. It is a beautiful line-up that we believe everyone should take advantage of and register HERE.

Experience Sessions

The organisers have also partnered with a few brands offering participants an opportunity to experience their products. There is Oasis Med Spa which we are looking forward to experiencing. This will be a great relaxing time as well as hoping that the nutritionist comes around so that we can better improve our diet as we get ready for summer. Then, we have Vane polish for the ladies who want to get their nails coloured. There is something about a lipstick garden as well which is powered by Essenza Beauty Bar. All it takes is for you to click HERE and register.


There will be brands exhibiting their products during the week and these products will be available for sale. As we all know, with many of this kind of events, the brand comes ready to give out their products as a discount. So, if you have been looking to stock up on some of your favourite beauty products, even the organic ones, you should be attending the beauty week.

We will be attending, read to collect all the information that we can that will be of great benefit to you. So, if for some genuine reason you cannot attend the week, turn on your post notification on @sotectonic and let’s get ready for some beauty content!

Leave a Reply

Your email address will not be published.

More in Uncategorized