MIA Group has launched two of Xiaomi’s iconic smartphones in Nigeria.
Valued at $45 billion, Xiaomi has now positioned itself among the smartphone giants of this world, becoming the world’s fifth-largest smartphone maker in just five years. It is said to create high- quality smartphones with remarkable software at amazing prices.
Inorder to meet the needs of the consumers, MIA Group has partnered with Jumia with the aim of reaching 12 million consumers by the end of the year. Jeremy Doutte, CEO of Jumia Africa, expressed his enthusiasm regarding the partnership: “We have seen such a strong appetite for quality smartphones in Nigeria that we look very much forward to providing consumers with more high-end smartphone options at incredible prices”.
Redmi 2 and Mi 4 are expected to be made available by this week through a dedicated shop mia.jumia.com on Jumia, and will sell for N29,000 and N56,000 respectively.
Specifications as given to us by the Manufacturers:
“Redmi 2 for its fully laminated 4.7-inch HD screen and 8-megapixel camera, which comes for an entry-level price. Xiaomi’s flagship phone, Mi 4, has a gorgeous design with a precisely engineered stainless steel frame. It comes with a 5” IPS Full HD display that is incredibly sharp, a 13MP f/1.8 rear camera for beautiful pictures, and a front-facing 8MP camera for great selfies. With its excellent price- quality ratio, Mi 4 will surely appeal to users in Nigeria”.
RJ Van Spaandonk, President of MIA Group, the distribution group for Xiaomi in Africa stated: “We see Nigeria as a key country for smartphone growth and we are excited to be partnering with Jumia to offer consumers in Nigeria Xiaomi’s high-quality smartphones at amazing prices.”
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