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YouTube Shorts Arrives in Nigeria

Users around the world will now be able to enjoy YouTube’s new short-form video experience to create short, catchy videos using nothing but their mobile phones.

Good news creators and all intending creators! We just got a mail letting us know the beta version of YouTube Shorts will be in Nigeria. How cool is that?

First announced in September 2020, YouTube Shorts is YouTube’s new short-form video experience. It allows users create short, catchy videos from mobile phones. Since then, the company has expanded Shorts to 26 countries. It will also be available across more than 100 countries around the world where YouTube is available.

What Makes YouTube Shorts Different From The Short Form Videos ALready On The Platform?

While short-form videos were already viewable on the platform, users in Nigeria will be able to access for the first time, Shorts’ creation tools. This includes;

  • a multi-segment camera to string multiple video clips together
  • the ability to record with music
  • control speed settings and more.

Users will also have the ability to sample audio not only from other Shorts but also from videos all across YouTube. That is, billions of videos worldwide. thereby unlocking a new playground of creativity allowing users give a creative spin to content they love on YouTube.

What we see here seems very similar to what you have on Tiktok as you will be able to create reaction videos like reacting to a skit or re-enacting comedic skits. You can also try your hands on a creator’s recipe. Now, if a creator doesn’t want their long form video remixed, they can opt out of this.

While short-form videos were already viewable on the platform, users in Nigeria will be able to access for the first time, Shorts’ creation tools. Click To Tweet

New YouTube Features

In addition to what has been highlighted above, YouTube is bringing new set of features to all existing and new markets. This includes;

  • Add text to specific points in your video

  • Automatically add captions to your Short

  • Record up to 60 seconds with the Shorts camera

  • Add clips from your phone’s gallery to add to your recordings made with the Shorts camera

  • Include basic filters to colour correct your Shorts, with more effects to come in the future

“We want to make it easy and fun to create Shorts” said Todd Sherman, Global Product Manager for YouTube Shorts. “As we continue to build Shorts alongside our creators and artists, we’ll be adding more features for users to try”, he added.

When it comes to music, artists and creators will have a large library of songs to use in their Shorts from over 250 labels and publishers around the world, including Universal Music Group’s labels and publishing companies, Sony Music Entertainment and Sony Music Publishing, Warner Music Group and Warner Chappell Music, Believe, Merlin, Because Music, Beggars and Kobalt.

How To Be Successful On YouTube Shorts

We have some links sent to us by the people at YouTube which we have now shared via our Instagram story. Click here to view stories. If by the time you get there and the links are no longer available, send us a DM with the word YouTube Shorts!

Delivering a seamless viewing experience across YouTube

Helping people find and enjoy Shorts to enjoy while discovering creators, is also a key component of the product experience. That is why even before announcing the creation tools, YouTube had introduced a row on the YouTube homepage especially for Shorts, launched a new watch experience that lets you easily swipe vertically from one video to the next, and have added a Shorts tab on mobile that makes it easier for users to watch Shorts with a single tap.

As of today, the YouTube Shorts player has surpassed 6.5 billion daily views globally. Click To Tweet

Shorts will be integrated into the YouTube experience users already know and love. For example, if a user hears a snippet of a song on Shorts, they can easily find the full song, watch the music video, or learn more about the artist — all on YouTube.

Supporting mobile creators

YouTube has helped an entire generation of creators turn their creativity into businesses and become the next generation of media companies. Over the last three years, they have paid more than $30 billion to creators, artists, and media companies.

With Shorts being a new way to watch and create on YouTube, the company has been looking at various ways to monetize Shorts and reward creators for their content, including the recently announced YouTube Shorts Fund, a $100M fund distributed over the course of 2021-2022.

“We know that it will take us time to get this right, and we’re just getting started. We can’t wait for you to try Shorts and help us build a first-class short-form video experience right on YouTube” Sherman said.

The Shorts beta will be available to everybody in Nigeria by Wednesday, July 14th.

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